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BACKFOREVER PRESS FEED

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    New York Post

    The surprising secret to beating back pain

    A strong butt is one of your best defenses against back pain, which affects 80 percent of the population, according to Chris Crowley and Jeremy James, authors of the new book “The Younger Next Year Back Book” (Workman). Your behind “is the most overlooked aspect of back treatment,” James, a chiropractor in Aspen, Colo., tells The Post. “The big, powerful muscles in your buttocks were designed to help you do really important things, like pick things up or keep you erect while you’re walking. They were not meant to be cushions.” When we make a habit of lazing about on our derrières, it leads to a phenomenon that Crowley, who co-writes the best-selling “Younger Next Year” book series, calls “gluteal amnesia.” “Your glutes are the big muscle, the biggest support to your back,” he tells The Post. But when they’re routinely under-exercised — or over-sat-on — “your butt goes to sleep. Your glutes turn into drapery.” Besides ruining your shot at a decent belfie, weak glutes have a scary domino effect on the rest of your muscles in that region. When those big gluteal muscles aren’t fulfilling their destiny, smaller muscles in your backside try to make up the difference, Crowley explains. It’s a noble effort, but “those little guys aren’t up to the job,” resulting in strain, pain and a dangerous game of Jenga for your spine. But the duo has some good news: It’s likely that you can build your butt back up to heal your back pain without serious medical intervention. “The problem here is that your brain has lost connectivity to those muscles and nerves,” James says. “So the fix is reminding your brain how to use them.” To that end, he’s devised a series of exercises (below) to help perk up your posterior. If you do them correctly, he says — “and we’ve gone into painstaking detail here to make sure you do” — odds are good that you’ll start to feel better. That’s the thing about back pain: “It isn’t a disease or an affliction that happens to you. It’s not arbitrary. It’s a result of the way you live your life,” James says. “That means you have control over it. In most cases, getting better is really up to you.”

    Three exercises to wake up your glutes

    For all of these, make sure your spine is in a neutral position (not hunched or arched). Brace your abs before any movement. Clamshell

    clamshell exercise
    © 2018 by Andrea Charest and Karina Metcalf

    Lie on your side with your hips and knees bent. Place your top hand on top of your hip. Dig your thumb inside your hip bone and prod your gluteal muscles with your other fingers. (That helps your brain identify them.) Slowly and carefully raise the knee, with your leg moving slightly away from your body, and then lower it. Repeat 10-to-12 times on each side. Quadruped hip extension

    quadruped hip extension
    © 2018 by Andrea Charest and Karina Metcalf

    Get on your hands and knees and find a neutral spine. Keeping your knee bent, push your heel up to the ceiling without arching your back. You should feel the squeeze in your seat crease, not in your leg or back. Repeat 10-to-12 times on each side. Split squat

    split squat
    © 2018 by Andrea Charest and Karina Metcalf

    Stand with your feet shoulder-width apart. Step one foot about 2 feet in front of the other — a little bit wider than you want to. Slowly and carefully bend your knees, until your thigh is parallel with the floor. Your back knee should point straight toward the floor, and your back should remain straight like you’re sliding down a wall. To rise, begin squeezing from the seat crease of your back leg — not from your quads. Repeat 10-to-12 times on each side. Excerpted from The Younger Next Year Back Book. Illustrations © 2018 by Andrea Charest and Karina Metcalf. Original Article

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    Parade

    How to Fight Sitting Disease 

    Stuck sitting all day? In this exclusive excerpt from The Younger Next Year Back Book, authors Chris Crowley and Jeremy James explain how to improve your posture at work and the safest way to get up from your chair to beat back and neck pain.

    How to Sit At the Office How to Fight Sitting Disease For those of you who work at a desk with a computer, the posture on the right is the ideal posture, for short bouts of time. You want your elbows to be close to a 90-degree angle and the screen positioned so that your head looks naturally forward while sitting squarely on your shoulders. If you work on a laptop or tablet, I strongly suggest you use it on a desk instead of your lap. If you work exclusively on a tablet, get a keyboard for it and put the tablet on a stand when you plan to work on it for a while. (Though if you have neck or back issues, a desktop computer is a better choice than a tablet or laptop.) Another strong recommendation is to alternate between sitting and standing, with an adjustable standing desk if possible. This position shifts the potentially harmful loads that can accumulate throughout the day to different parts of your body, and prevents overload in one particular area. I don’t recommend going from eight hours per day of sitting to eight hours per day of standing, because this can cause a host of other problems that are not just related to your back. Go back and forth throughout the day. Getting Out of a Chair How to Fight Sitting Disease Getting out of a chair is just doing the second part of a squat—the rising part. This also applies to getting off the toilet and any other related movements. Have a seat in a chair in which your feet are near the ground or on the ground when you are seated. Follow these steps to perform a squat out of the chair. Make this a habit and do it every time you get up. Step 1: Slide forward so that your sits bones (the bones you can feel in your buttocks when you sit) are at the edge of the chair. Step 2: Find neutral spine and brace your core to lock it in place. Step 3: Hinge forward at the hips so that your low back doesn’t move, and put your feet on the floor. As you start to shift your weight from the chair onto your feet, push outward on the knees/heels while you bring the hips forward as if you were trying to “spread the floor” apart. Another good cue is this: Picture a piece of paper on the floor on which each of your feet are on the outside edge. As you rise up and bring your hips forward, you want to rip the paper apart with your feet. (Your feet don’t actually move; you are just pushing outward on them into the floor.) This will engage the glutes as you rise. Original Article Excerpted from The Younger Next Year Back Book: The Whole-Body Plan to Conquer Back Pain Forever by Chris Crowley and Jeremy James. Copyright © 2018. Illustrations © 2018 by Andrea Charest and Karina Metcalf.

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    Workman Publishing

    Dr. Jeremy James teams up with Chris Howley with ways to reduce back pain without visiting the doctor! The new book The Younger Next Year Back Book: A Whole-Body Plan For Conquering Back Pain Forever has seven cardinal rules from Dr. James that will help you fight the pain! Original Article

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    KPCW

    The Mountain Life – Chris Crowley – Younger Next Year Back Book

    Chris Crowley has experience in aging gracefully. In fact, he’s effectively written the book(s) on it. He started the “Younger Next Year” book series and for each of these books he partners with another expert. This time, Chris is back with Dr. Jeremy James of the Aspen Club Back Institute and backforever.com and they’ve co-authored The Younger Next Year Back Book: The Whole-Body Plan to Conquer Back Pain Forever. AudioOriginal Article

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    Fox News and WRSP, by Good Day Marketplace

    Reduce back pain without visiting the doctor

    SPRINGFIELD, Ill. (WRSP) — At some point in their lives 80% of Americans will seek expert help for back pain. It’s an epidemic, with a cost to society in medical expenses and lost productivity. But there’s a cure of an exact rate of 80%! To explain it all is Dr. Jeremy James, a Doctor of Chiropractic who got on this path because of his own severe injury-induced back pain. Original Article

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    Local Memphis Live

    A Whole Body Plan for Conquering Back Pain Forever

    The news segment is located here – https://www.localmemphis.com/lml/a-whole-body-plan-for-conquering-back-pain-forever_20180807211418/1351988633.

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    News 3 WTKR, by Coast Live

    A whole-body plan for conquering back pain on Coast Live

    HAMPTON ROADS, Va – At some point in their lives, 80% of Americans will seek expert help for back pain. It’s an epidemic, with a cost to society in medical expenses and lost productivity that is steeper than heart disease. We talk with Jeremy James, Author of The Younger Next Year Back Book about his whole-body plan for conquering back pain. Original Article

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    Booklist Online

    The Younger Next Year Back Book: A Whole-Body Plan for Conquering Back Pain Forever.

    In the latest installment of the “Younger Next Year” books, series coauthor Crowley and chiropractor James empower people with often-agonizing back pain. They tackle proper diagnosis, exercises, and surgery, noting that doctors overprescribe spinal fusion, which costs about $100,000. They take turns writing alternate chapters, and both are funny. When he laments how people today neglect their glutes, James says, “The use of the buttocks exclusively as a seat-cushion is a recent development in evolutionary terms, and a rotten one.” They also clearly explain medical terms. The spinal cord, for example, is an “information highway” that sends and receives messages. A sprain is a stretch or tear of a ligament, whereas a strain is a stretch or tear in a tendon or muscle. They’re almost like personal trainers: they expect patients to do some work and include clear instructions for such exercises as crunches. So instructive and descriptive are Crowley and James that everyone curious about the mechanics of the back and everyone with back pain will benefit from their easy-to-understand guide to preventing and treating that common ailment. — Karen Springen Original Article

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    Book Talk

    Doug Miles talks with Jeremy James author The Younger Next Year Back Book, The Whole-Body Plan to Conquer Back Pain Forever on “Talk Across America”. Book available here: https://amzn.to/2KsCOpv Original Article

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BPL16: Back Pain Trigger Pointsby Iain | Feb 21, 2019 | Podcast
Back pain trigger points with Dr. Jeremy James. This episode is the third and final installment with Dr. Jeremy. We get some great insights into myofascial trigger points and how they impact on back pain. “Trigger points can cause significant back pain on their own, and they can also impede you from using the right muscles to do the exercises.”
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BPL15: Creep and Back Painby Iain | Feb 13, 2019 | Podcast
Creep and back pain. In the second part of the interview with Dr. Jeremy James, we talk about the biomechanical phenomenon of creep and how it affects the back. I’ve been training for many years to keep my back healthy. From experience, I know that it’s not a good idea to sit still for too long. It’s very interesting to learn about the science behind this. According to Dr. Jeremy, under these circumstances, creep can cause discomfort and also make the back prone to injury: “After about 20 minutes under a static load, e.g. sitting, the discs and ligaments in your back start to bend”.
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BPL14: How to Fix a Thrown Out Backby Iain | Oct 9, 2018 | Podcast
The thrown out back. Intense pain, inability to move normally or stand up straight; together with the fear that there must be some serious injury behind all this. According to today’s guest, Dr. Jeremy James, the back locking up like this is actually a protection mechanism: “A lot of times, hour brain is sensing that there is an unhealthy load being placed near the spinal cord ... it’ll cause the muscles around your back to go into spasm to protect your back”. Before I figured out how to avoid this happening (by keeping my back in good shape), I threw my back out more than once. I always thought that it was a case of waiting for the acute back spasm to stop before starting to get moving. Jeremy says, however, that thrown out back recovery time can be reduced by getting things moving straight away. We talk about how to do this right. Jeremy often gets calls from patients with a thrown out back. He describes how he talks them through a process that almost always works. So you’ll hear how to fix a thrown out back faster.

NEWS ABOUT DR. JAMES’ OTHER PROJECTS.

GolfForever logo

GOLFFOREVER PRESS FEED

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    American Golfer

    (ASPEN, CO) – Twelve-time PGA Tour winner Justin Leonard and chiropractor and pain specialist/author Dr. Jeremy James have teamed up to create the safest, most effective online golf exercise and training program available today. GOLFFOREVER – a customized series of detailed videos you can stream online at home, in the gym or on the golf course – is a research-based program that helps golfers of all fitness and skill levels develop the strength and mobility needed to relieve pain, prevent injury and optimize their body for the rigors of the golf swing.

    For too many, complaining of back pain on the 19th hole is just another part of the game. GOLFFOREVER members gain access to hundreds of exclusive, step-by-step videos that help each person achieve their goals and play pain-free, physically-empowered golf.

    “There are so many gimmicks golfers spend thousands of dollars on every year, yet when it comes to the most important tool to playing great golf – your body – many don’t ever address it or even know where to start,” says Leonard. “That’s why I am so excited partner with Dr. James and provide a tool that helps every golfer build a body that allows them to improve their swing, gain distance and truly achieve their potential. Especially for those playing golf in pain, GOLFFOREVER can not only enhance their enjoyment of the game, but the quality of their lives.”

    While other golf-specific fitness programs tend to be aimed toward elite or competitive golfers, GOLFFOREVER provides a non-intimidating, easy-to-follow platform that appeals to golfers of all ages, body types and skill levels. It is the first online golf exercise program of scale that focuses on ending pain first, while giving a clear path to building a body that will help golfers play pain- and injury-free for years to come.

    “Many people play golf as a form of exercise, but don’t realize that because the golf swing is an unnatural movement from a biomechanical standpoint, it can be damaging to their bodies if they don’t have the necessary strength, mobility and flexibility to repetitively withstand the motions,” says James, author of The Younger Next Year Back Book and founder of BackForever.com. “I created the GOLFFOREVER program because, when followed correctly and consistently, any golfer can create a body primed and ready for golf, and minimize the need for doctors, prescription drugs and even extreme measures like surgery.”

    GOLFFOREVER, which launches with an introductory rate of $9.99 per month, can be accessed on desktop, tablet and mobile devices through its web browser and app-based platforms, giving golfers a seamless experience to follow the program easily and consistently wherever they are. Along with a customized library of strength, mobility and flexibility exercises each GOLFFOREVER member receives based on their personal assessment, they also receive exclusive course management content from Leonard, additional weekly content to help your body and game, a video consultation with James and full access to the comprehensive BACKFOREVER program.

    For more information go to www.GolfForever.com or follow GOLFFOREVER on social media @GolfForeverProgram.

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    Sports MD

    Most golf videos are instructional, focusing on the swing, particular types of shotmaking or ways to improve certain facets of the game. For 12-time PGA Tour champion Justin Leonard and Dr. Jeremy James, while skills are important, they are nothing without the strength and mobility needed to relieve pain, prevent injury and optimize the body to maximize those skills.

    They have teamed to develop GOLFFOREVER, a customized series of detailed videos available to be streamed anywhere. The research-based program amounts to a series of videos featuring the 1997 British Open Champion and 1997 and 2004 PGA Championship winner and others with step-by-step instructions to reduce pain and improve the physicality needed for optimal golf.

    “There are so many gimmicks golfers spend thousands of dollars on every year, yet when it comes to the most important tool to playing great golf – your body – many don’t ever address it or even know where to start,” said Leonard. “That’s why I am so excited partner with Dr. James and provide a tool that helps every golfer build a body that allows them to improve their swing, gain distance and truly achieve their potential. Especially for those playing golf in pain, GOLFFOREVER can not only enhance their enjoyment of the game, but the quality of their lives.”

    “Many people play golf as a form of exercise, but don’t realize that because the golf swing is an unnatural movement from a biomechanical standpoint, it can be damaging to their bodies if they don’t have the necessary strength, mobility and flexibility to repetitively withstand the motions,” added James, pain specialist and author of The Younger Next Year Back Book and founder of BackForever.com. “I created the GOLFFOREVER program because, when followed correctly and consistently, any golfer can create a body primed and ready for golf, and minimize the need for doctors, prescription drugs and even extreme measures like surgery.”

    GOLFFOREVER retails at $9.95 for the full series, accessible on tablet, desktop and mobile devices.

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    KSPN.com - Always Mountain Time

    Dr. Jeremy James, who lives and practices in Aspen, has spent a lot of time working on golfers. He’s a specialist in chronic back and neck pain, which it turns out can be trouble areas for anyone trying to swing a club.

    “I quickly had to learn early in my career the mechanics of golf and how that related to the body,” James said. “From a biomechanical standpoint, golf is really an unnatural and pretty unhealthy movement for your body. And if you don’t do some basic, supplemental exercises, it’s quite bad for your back. Going out and hitting a golf ball without doing those supplemental exercises is worse than just sitting on the couch.”

    James could certainly help with those issues by seeing him in person, but admitted that isn’t the cheapest way to go. Wanting to find a way to reach more people in a more cost-effective arena, the idea for GOLFFOREVER came about. With the help of 12-time PGA Tour winner Justin Leonard, who also calls Aspen home, James created the online exercise program that launched this week.

    “It’s very unique compared to everything else that’s out there because it’s something that is home-based. It’s so important for not just a golfer, but overall health in general,” Leonard said. “It doesn’t take an hour and a half at a gym everyday. You can kind of do it anywhere. Again, it’s about seeing the benefits, and not just in your golf game, but other areas of life.”

    James originally created BACKFOREVER, a more generalized online program to help with back issues. But after dealing with so many golfers as patients, he decided a golf-specific program would do well and about a year ago was connected with Leonard, who was friends with many of his clients.

    Leonard, most known for having won the 2007 British Open, currently is in Northern Ireland working for the Golf Channel and NBC as a commentator for this year’s British Open, which starts Thursday at Royal Portrush. Leonard’s role with GOLFFOREVER was to share his extensive golf knowledge with the customers and with James.

    Not only are the videos designed to help with back and neck pain among golfers, but Leonard offers plenty of insight on how to succeed on the course.

    “He has helped me understand the finer points of the game. We really hammered out the basics of the biomechanics and got into a much deeper level than I could have on my own,” James said. “We wanted to get inside Justin’s head and let our members experience what it’s like to think about aspects of the course and how to play each hole and how to really use strategy with the game.”

    Leonard admitted he’s never had issues with back pain throughout his career, crediting a rigorous workout routine to keeping him healthy. He said the GOLFFOREVER program isn’t just for those suffering from pain, but for those who are healthy and want to stay that way while also improving their game.

    “It’s not just a fitness program, it’s kind of a lifestyle,” Leonard said. “After he talked to me about the program I realized how valuable it is and how it’s really unique to anything that’s out there on the market.”

    The video program starts with a self-assessment and then sorts patients into the best program to fit their needs. It’s very interactive and can be done from the comfort of one’s own home. Cost is $9.99 a month with no long-term contract required.

    “I realized after a few years there has to be a better way to get information out to everyone,” James said. “With today’s technology and interactive video you can, and it’s just as effective as seeing me in person.”

    For more on the program, go to golfforever.com.

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    The Aspen Times

    Dr. Jeremy James, who lives and practices in Aspen, has spent a lot of time working on golfers. He’s a specialist in chronic back and neck pain, which it turns out can be trouble areas for anyone trying to swing a club.

    “I quickly had to learn early in my career the mechanics of golf and how that related to the body,” James said. “From a biomechanical standpoint, golf is really an unnatural and pretty unhealthy movement for your body. And if you don’t do some basic, supplemental exercises, it’s quite bad for your back. Going out and hitting a golf ball without doing those supplemental exercises is worse than just sitting on the couch.”

    James could certainly help with those issues by seeing him in person, but admitted that isn’t the cheapest way to go. Wanting to find a way to reach more people in a more cost-effective arena, the idea for GOLFFOREVER came about. With the help of 12-time PGA Tour winner Justin Leonard, who also calls Aspen home, James created the online exercise program that launched this week.

    “It’s very unique compared to everything else that’s out there because it’s something that is home-based. It’s so important for not just a golfer, but overall health in general,” Leonard said. “It doesn’t take an hour and a half at a gym everyday. You can kind of do it anywhere. Again, it’s about seeing the benefits, and not just in your golf game, but other areas of life.”

    James originally created BACKFOREVER, a more generalized online program to help with back issues. But after dealing with so many golfers as patients, he decided a golf-specific program would do well and about a year ago was connected with Leonard, who was friends with many of his clients.

    Leonard, most known for having won the 2007 British Open, currently is in Northern Ireland working for the Golf Channel and NBC as a commentator for this year’s British Open, which starts Thursday at Royal Portrush. Leonard’s role with GOLFFOREVER was to share his extensive golf knowledge with the customers and with James.

    Not only are the videos designed to help with back and neck pain among golfers, but Leonard offers plenty of insight on how to succeed on the course.

    “He has helped me understand the finer points of the game. We really hammered out the basics of the biomechanics and got into a much deeper level than I could have on my own,” James said. “We wanted to get inside Justin’s head and let our members experience what it’s like to think about aspects of the course and how to play each hole and how to really use strategy with the game.”

    Leonard admitted he’s never had issues with back pain throughout his career, crediting a rigorous workout routine to keeping him healthy. He said the GOLFFOREVER program isn’t just for those suffering from pain, but for those who are healthy and want to stay that way while also improving their game.

    “It’s not just a fitness program, it’s kind of a lifestyle,” Leonard said. “After he talked to me about the program I realized how valuable it is and how it’s really unique to anything that’s out there on the market.”

    The video program starts with a self-assessment and then sorts patients into the best program to fit their needs. It’s very interactive and can be done from the comfort of one’s own home. Cost is $9.99 a month with no long-term contract required.

    “I realized after a few years there has to be a better way to get information out to everyone,” James said. “With today’s technology and interactive video you can, and it’s just as effective as seeing me in person.”

    For more on the program, go to golfforever.com.

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    Golf Business News

    Twelve-time PGA Tour winner Justin Leonard and chiropractor and pain specialist/author Dr. Jeremy James have teamed up to create the safest, most effective online golf exercise and training program available today. GOLFFOREVER – a customized series of detailed videos you can stream online at home, in the gym or on the golf course – is a research-based program that helps golfers of all fitness and skill levels develop the strength and mobility needed to relieve pain, prevent injury and optimize their body for the rigors of the golf swing.

    For too many, complaining of back pain on the 19th hole is just another part of the game. GOLFFOREVER members gain access to hundreds of exclusive, step-by-step videos that help each person achieve their goals and play pain-free, physically-empowered golf.

    “There are so many gimmicks golfers spend thousands of dollars on every year, yet when it comes to the most important tool to playing great golf – your body – many don’t ever address it or even know where to start,” says Leonard. “That’s why I am so excited partner with Dr. James and provide a tool that helps every golfer build a body that allows them to improve their swing, gain distance and truly achieve their potential. Especially for those playing golf in pain, GOLFFOREVER can not only enhance their enjoyment of the game, but the quality of their lives.”

    While other golf-specific fitness programs tend to be aimed toward elite or competitive golfers, GOLFFOREVER provides a non-intimidating, easy-to-follow platform that appeals to golfers of all ages, body types and skill levels. It is the first online golf exercise program of scale that focuses on ending pain first, while giving a clear path to building a body that will help golfers play pain- and injury-free for years to come.

    “Many people play golf as a form of exercise, but don’t realize that because the golf swing is an unnatural movement from a biomechanical standpoint, it can be damaging to their bodies if they don’t have the necessary strength, mobility and flexibility to repetitively withstand the motions,” says James, author of The Younger Next Year Back Book and founder of BackForever.com. “I created the GOLFFOREVER program because, when followed correctly and consistently, any golfer can create a body primed and ready for golf, and minimize the need for doctors, prescription drugs and even extreme measures like surgery.”

    GOLFFOREVER, which launches with an introductory rate of $9.99 per month*, can be accessed on desktop, tablet and mobile devices through its web browser and app-based platforms, giving golfers a seamless experience to follow the program easily and consistently wherever they are.

    Along with a customized library of strength, mobility and flexibility exercises each GOLFFOREVER member receives based on their personal assessment, they also receive exclusive course management content from Leonard, additional weekly content to help your body and game, a video consultation with James and full access to the comprehensive BACKFOREVER program.

    GOLFFOREVER was founded in Aspen, Colorado in 2019 by Dr. Jeremy James, a world class chiropractor and specialist in chronic back pain and a world-class physician, and 12-Time PGA Tour winner Justin Leonard. GOLFFOREVER is an online physical training program designed to optimize your body for golf and end pain. The research-based program is completely customizable to golfers of all skill levels. For more information go to www.GolfForever.com or follow GolfForever on social media @GolfForever.

    * the programme is available worldwide. Fees on application

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    KDVR.com

    GOLFFOREVER is a customized series of detailed videos created by Dr. Jeremy James and 12-Time PGA Tour Winner Justin Leonard.

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    Sports Media Report

    Twelve-time PGA Tour winner Justin Leonard and chiropractor and pain specialist/author Dr. Jeremy James have teamed up to create the safest, most effective online golf exercise and training program available today. GOLFFOREVER – a customized series of detailed videos you can stream online at home, in the gym or on the golf course – is a research-based program that helps golfers of all fitness and skill levels develop the strength and mobility needed to relieve pain, prevent injury and optimize their body for the rigors of the golf swing.

    For too many, complaining of back pain on the 19th hole is just another part of the game. GOLFFOREVER members gain access to hundreds of exclusive, step-by-step videos that help each person achieve their goals and play pain-free, physically-empowered golf.

    “There are so many gimmicks golfers spend thousands of dollars on every year, yet when it comes to the most important tool to playing great golf – your body – many don’t ever address it or even know where to start,” says Leonard. “That’s why I am so excited partner with Dr. James and provide a tool that helps every golfer build a body that allows them to improve their swing, gain distance and truly achieve their potential. Especially for those playing golf in pain, GOLFFOREVER can not only enhance their enjoyment of the game, but the quality of their lives.”

    While other golf-specific fitness programs tend to be aimed toward elite or competitive golfers, GOLFFOREVER provides a non-intimidating, easy-to-follow platform that appeals to golfers of all ages, body types and skill levels. It is the first online golf exercise program of scale that focuses on ending pain first, while giving a clear path to building a body that will help golfers play pain- and injury-free for years to come.

    “Many people play golf as a form of exercise, but don’t realize that because the golf swing is an unnatural movement from a biomechanical standpoint, it can be damaging to their bodies if they don’t have the necessary strength, mobility and flexibility to repetitively withstand the motions,” says James, author of The Younger Next Year Back Book and founder of BackForever.com. “I created the GOLFFOREVER program because, when followed correctly and consistently, any golfer can create a body primed and ready for golf, and minimize the need for doctors, prescription drugs and even extreme measures like surgery.”

    GOLFFOREVER, which launches with an introductory rate of $9.99 per month, can be accessed on desktop, tablet and mobile devices through its web browser and app-based platforms, giving golfers a seamless experience to follow the program easily and consistently wherever they are. Along with a customized library of strength, mobility and flexibility exercises each GOLFFOREVER member receives based on their personal assessment, they also receive exclusive course management content from Leonard, additional weekly content to help your body and game, a video consultation with James and full access to the comprehensive BACKFOREVER program.

BACKFOREVER and GOLFFOREVER were born out of the idea that there had to be a better solution to the thousands of dollars many people spend every year on doctors, pills and even surgery.

Our method is simple: We help you build a strong, pain-free back and body that can withstand the repetitive motions of everyday movement and favorite activities in life. Our program is simple, safe and it works.

Based on Dr. Jeremy James’ years of experience treating golfers, Fortune 500 CEO’s, Olympic and professional athletes and many others as director of the renowned Aspen Club Back Institute in Aspen Colorado.

Dr. Jeremy James

“This is a great book for back pain sufferers and their caregivers alike. The guidance offered will allow the afflicted to get on a path to recovery and wellness … to get back to what they love to do.”

– Dr Todd Albert, Surgeon in Chief and Chief Medical Officer, Hospital for Special Surgery, New York, New York, #1 ranked orthopedic hospital 2017-2018 US News and World Report
The Younger Next Year Back Book